Sarah Hyndman, designer, font enthusiast, and author of the upcoming book Why Fonts Matter recently gave an entertaining Creative Mornings/London Talks presentation that was featured in Creative Mornings’ newsletter this week. See a video of the half-hour long talk below, and be ready to be pulled in by her engaging, interactive take on the hidden characteristics of typefaces. You can check out Hyndman’s Type Tasting project here; Why Fonts Matter, which synthesizes Hyndman’s 20 years as both a graphic designer and a type researcher and explores how fonts impact us as type consumers, will be available next month.