McLuhan’s Understanding Media turns 50 in 2014

Marshall McLuhan cast a wide net when it came to defining media. Be it a lightbulb, fountain pen, smoke signal, or television, his investigations into the nature of media were broad and prescient. As McLuhan developed his theories around the effects of mass media, he touched upon every part of our society. His tools for discerning the media environment are sharp as ever. Understanding Media remains a singularly relevant tool.