Sarah Hyndman of the Type Tasting project and the upcoming book Why Fonts Matter has a great article at Communication Arts today that explores the functional, evocative, and subconsciously influential abilities of typefaces. Sarah mixes the history of typography with fascinating facts from her recent studies to reveal how fonts influence us in everything from how well we learn a new academic subject to how easy or difficult a cocktail recipe appears. Read the article here to get ready for the upcoming release of Why Fonts Matter, which will be available from Gingko Press in mid-May.