Why Fonts Matter
Hyndman, Sarah

Why Fonts Matter

Published by Gingko Press Inc.
144 pages, Paperback
7 1/4" X 8 3/4"
450 illustrations, ISBN: 9781584236313


In Stock

Take a look at the experiences and associations type evokes. Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They’re hidden in plain sight, but they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users’ personalities. Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman’s 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.


AIGA Eye On Design: “Get Your ‘Font Goggles’ on for The Type Taster  (Review of 1st Edition)

AIGA Eye On Design: “The World’s Most Expensive-Looking Font Might Surprise You”

Communication Arts: “Just Your Type”

Computer Arts: “Taste Your Type” (print)

CNN Style: “What’s your type of lover? How fonts could help you find the perfect date”

Extensis: “Tasting Type Like Wine: An Interview TypeTasting’s Sarah Hyndman”

It’s Nice That: “Why Fonts Matter, and how they impact your mood”

Juxtapoz: “Why Fonts Matter by Sarah Hyndman”

lettica: “Why Fonts Really Do Matter” (Review of UK Edition)

Marwa Kahlil for Medium.com: “Why Fonts Matter” (Review of UK Edition)

Wired: “If You Love That Font So Much, Why Don’t You Date It?”

Number 1 On Creative Bloq’s “The 8 Best Typography Books of 2015” List

See Sarah’s talk at Nicer Tuesdays, an interactive event curated by It’s Nice That which brings together a selection of speakers for short, sharp insights on new and timely projects:

Wiki.Ezvid.com selects Why Fonts Matters as one of its Top 10 Typography Books