From Type to Logo

From Type to Logo

The Best Logotypes Around the World

Published by Victionary
272 pages, Hardcover
7 1/2” x 10”
ISBN: 9789887566595


Out of stock

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can de-signers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.