Printing Colors in Graphic Design
Published by Sendpoints
224 pages, Hardcover
8 1/2" X 11"
Nothing gives life to a design like color. It has the ability to instantly transform the look and feel of a graphic by appealing to our preferences and emotions. In printing, there are two main color systems that are used in producing color in print, CMYK and PMS. CMYK, or four color process, is a subtractive color model which works by masking colors on a light background. PMS, or Pantone Matching System, is used for producing spot colors accurately. Together they are able to achieve almost any desired effect through complementary systems. This book demystifies their use while providing a breathtaking display of color in print by some of the worlds most talented designers.