Published by Sendpoints
272 pages, 8 1/2" X 11"
The inspiration of nature is usually expressed through natural materials. Natural themes can be used to express elements of texture and sensuality, with animalistic aesthetics and the strength of the forces of nature represented by symbolic and concrete duplication of natural patterns in design. Employing these influences strategically to products in the marketplace is a challenge for today’s designers, who are aware of the need to fulfill these contemporary expectations. Nature Graphics explores how these challenges are met and boldly overcome by designers who immerse themselves in the natural world to create evocative works. Projects include branding and identity strategies for animal sanctuaries, urban agriculture initiatives, farming campaigns and more.