Sandu Cultural Media


Black & White in Branding

Published by Gingko Press
240 pages, Hardcover
8 1/4" x 11 1/4" (210 x 286 mm)
600 color illustrations, English
ISBN: 978-1-58423-542-2


Stylish, noteworthy, and elegant, black and white is the preferred formal attire of brands, logos and typefaces. The chosen vestments of the written word, no other colors are capable of conveying information with such stark clarity. As a result, designers keep coming back to explore their nuances and create original compositions integrating type, illustration, photography and more. The contrasts – at times soft and quiet, at other times bold and strong – evoke a wide range of consumer reactions depending on strategy. Focusing on black and white in branding, Monochrome explores this iconic combination’s versatility across a wide range of identity work including advertising, packaging, interiors, graphic, and promotional design.