Why Fonts Matter US Cover

Graphic designer and mastermind behind the Type Tasting Project  (as well as the upcoming book Why Fonts Matter) Sarah Hyndman has a new piece at It’s Nice That exploring how fonts effect and reflect our mood. The piece, which can be read here, also includes some samples from Why Fonts Matter  Why Fonts Matter itself. The book will be available from Gingko Press June 1st; until then, keep an eye out for more work in the media by and about Sarah and her fun, immersive approach to how and why typography effects us in our daily lives as “type consumers.”