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Rudy VanderLans: Supermarket PRINT MAGAZINE AWARD FOR
FRESH VITALITY IN BOOK DESIGN
Rudy VanderLans:
Supermarket
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On the outskirts of civilization, where suburban man stumbles over nature, an untold drama is taking place. A relentless effort by present day frontiersmen to tame and overcome the inhospitable California desert.
Rudy VanderLans: Supermarket(1) Rudy VanderLans: Supermarket(2)
Rudy VanderLans: Supermarket(5) Rudy VanderLans: Supermarket(3)
Rudy VanderLans: Supermarket(4) Rudy VanderLans: Supermarket(6)
Rudy VanderLans takes us to the heart of this spectacle, where suburban elements meet vacuous space, where dubious claims of commerce stand fragile against a harsh light, where contemporary dwellers impose incongruous notions of luxury on a magnificent wilderness landscape.

Supermarket captures the folly and the beauty of this colorful drama in all its ambiguity, with astounding photographic spreads that come at us like film, taken at slightly different angles, juxtaposed or duplicated in singularly bold symmetry. The iteration of the images so leveraged simulates a spatiality that transcends the ordinary two-dimensional page.

Supermarket is a disturbingly beautiful book that takes us on a poetic journey through Rudy VanderLans' California, documenting our sometimes successful, sometimes futile attempt to transform an unfriendly environment into a bearable, happy land. VanderLans, brings us inside this desert environment in small steps, taking us along the California coast heading south and then east through the built environment, setting the scene for our final destination.

Rudy VanderLans is the designer and editor of Emigre magazine, a quarterly journal devoted to visual communication, published since 1984.

176 pages, Hardcover, 8 3/4'' x 11 3/4'' (220 x 300 mm)
250 color illustrations, English
ISBN 13: 978-1-58423-080-9  
ISBN 10: 1-58423-080-0      $ 45.00
About the Artist:
Rudy VanderLans
 INTERVIEW >>>
Rudy VanderLans
Rudy VanderLans (born 1955, Voor­burg) is a Dutch type and graphic designer and the co-founder of Emigre, an in­de­pend­ent type foundry.

VanderLans studied at the Royal Acade­my of Art in the Hague. Later, he moved to California and studied photog­raphy at the Uni­versity of California, Berkeley.

In 1984, VanderLans, with his wife Zuzana Licko, founded Emigre and began to publish Emigre magazine a journal for experimental graphic design.

See also:

Emigre No. 70: The Look Back Issue Celebrating 25 Years in Graphic Design Selections from Emigre Magazine #1~#69
Rudy VanderLans:
Emigre No. 70
Emigre became one of the most pop­u­lar and controversial graphic design magazines of its time. This book is a selection of reprints, tracing Emigre’s development from its early bitmap design days in the late 1980s through to the experimental layouts that defined the so called “Legibility Wars” of the late 1990s. more...
How to order:
email to Gingko Press
PDF Fax Form | Blank
GINGKO PRESS | GRAPHIC DESIGN / PHOTOGRAPHY BOOK | ISBN 13: 9781584230809 | ISBN 10: 1584230800