|
|
 |
| AllRightsReserved: |
| New Super Identity |
| The New Era of Creative Branding |
|
click image
for large view |
There is no room for complacency in branding today. Consumer attitudes and preferences are changing faster than ever, as much of what we filter is downloaded through mobile technology or social media. The days of purely subliminal capture of a brand’s identity may be numbered as end users shift their allegiances, gathering information in new and innovative ways. |
 |
 |
click images
for large view |
 |
 |
 |
 |
 |
 |
|
| New Super Identity examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource.
Over 70 brand stories are featured, including Adidas, Beams, Diesel, Kiehls, Levi’s, Miu Miu, Prada and Yves Saint Laurent.
|
264 pages, Paperback with jacket, 7'' x 9 /4'' (178 x 241 mm)
900 color illustrations, English
ISBN: 978-988-17971-3-1 $ 39.95 |
|
| About: |
|
 AllRightsReserved |
| “Reading is a very sensorial experience that mixes physical and mental processes. And even though there are blogs, blogs, and more blogs — they can never sweep away the charm of books. The editorial content, the paper, the structure, the reading rhythm, the look: The book itself has uncountable possibilities to explore. If there are books for children that are specially designed as fun for kids, why not books specially for designers? As designers are, or at least supposed to be, open-minded, we try to explore and make books with exciting contents in a interesting structure. That's what ARR publishing are doing.” |
| — SK Lam |
| Website: allrights-reserved.com |
|
|
| See also: |
 |
NEW |
|
| Branding Typography |
| To have no limits, to be boundless in form or expression, is the intent of a fresh new book that examines some of the most basic units of design through their myriad applications. more... |
 |
| Big Brand Theory |
| Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levi’s, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. more... |
 |
| Super Premium: Brand Promotion |
| World renowned designers unveil their approach from goals and challenges, through process and design, to arrive at the most uniquely applicable gift ideas imaginable. more... |
|
|
