Celebrate, Participate!
Marshall McLuhan 1911-2011
MMXI Events
Gingko Press, Inc.
1321 Fifth Street    
Berkeley, CA 94710     
Phone: (510) 898-1195   
Fax: (510) 898-1196    
 
InterviewsGalleryNewsSubmission GuidelinesAbout UsContact
H O M ENew TitlesMcLuhanGraphic DesignPopular CultureStreet Art & GraffitiArchitecture & InteriorsArtPhotographyLiteratureSidelines
Graphic Design         K–Sa
« previous1234more...»
« previous1234more...»
New Super Identity: The New Era of Creative Branding
AllRightsReserved:
New Super Identity
The New Era of Creative Branding
click image
for large view
There is no room for complacency in branding today. Consumer attitudes and preferences are changing faster than ever, as much of what we filter is downloaded through mobile technology or social media. The days of purely subliminal capture of a brand’s identity may be numbered as end users shift their allegiances, gathering information in new and innovative ways.
New Super Identity: The New Era of Creative Branding (1) New Super Identity: The New Era of Creative Branding (2)
New Super Identity: The New Era of Creative Branding (3) New Super Identity: The New Era of Creative Branding (4)
New Super Identity: The New Era of Creative Branding (5) New Super Identity: The New Era of Creative Branding (6)
New Super Identity: The New Era of Creative Branding (7) New Super Identity: The New Era of Creative Branding (8)
New Super Identity examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource.

Over 70 brand stories are featured, including Adidas, Beams, Diesel, Kiehls, Levi’s, Miu Miu, Prada and Yves Saint Laurent.

264 pages, Paperback with jacket, 7'' x 9 /4'' (178 x 241 mm)
900 color illustrations, English
ISBN: 978-988-17971-3-1  $ 39.95
About:
Read­ing is a very sen­sori­al ex­per­i­ence that mixes phys­ic­al and men­tal pro­cesses. And even though there are blogs, blogs, and more blogs — they can nev­er sweep away the charm of books. The ed­it­or­i­al con­tent, the pa­per, the struc­ture, the read­ing rhythm, the look: The book it­self has un­count­able pos­sib­il­it­ies to ex­plore. If there are books for chil­dren that are spe­cially de­signed as fun for kids, why not books spe­cially for de­sign­ers? As de­sign­ers are, or at least sup­posed to be, open-­minded, we try to ex­plore and make books with ex­cit­ing con­tents in a in­ter­est­ing struc­ture. That's what ARR pub­lish­ing are do­ing.”
— SK Lam    
See also:

Branding Typography NEW
Branding Typography
To have no limits, to be boundless in form or expression, is the intent of a fresh new book that examines some of the most basic units of design through their myriad applications. more...

Big Brand Theory
Big Brand Theory
Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levi’s, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. more...

Super Premium
Super Premium: Brand Promotion
World renowned designers unveil their approach from goals and challenges, through process and design, to arrive at the most uniquely applicable gift ideas imaginable. more...
How to order:
email to Gingko Press
PDF Fax Form | Blank
GINGKO PRESS | GRAPHIC DESIGN BOOK | ISBN-13: 9789881797131 | ISBN-10: 988-17971-3-6 / 9881797136