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Big Brand Theory
Sandu Cultural Media:
Big Brand Theory
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Big Brand Theory is a spectacular ‘best of’ compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand.
Big Brand Theory (1) Big Brand Theory (2)
Big Brand Theory (3) Big Brand Theory (5)
Big Brand Theory (4) Big Brand Theory (6)
Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levi’s, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity.

Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nike’s featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts.

Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.

256 pages, Hardcover, 8 1/4'' x 11'' (210 x 279 mm)
1,000 color illustrations, English
ISBN: 978-1-58423-445-6  $ 45.00
Contributors from A–Z:
& larry
2x4
3 Deep Design
Alfio Mezzei
Anagrama
Apartment One
Artless Inc
Asketic
Berg
Blow
Bobchen Design Office
    Hangzhou
Bond Creative Agency
Bravo
C100 Purple Haze
Checkland Kindleysides
Demian Conrad Design
Designdo Brand Design
    Consulting Organization
Deutsche & Japaner
Dorophy Tang
e-Types
Enav Tomer
Eps51
Exposure
Fabio Ongarato Design
fg branddesign
Formzoo
Fujimoto Gumi
Glasfurd & Walker
G.O.D.
Heine / Lenz / Zizka
Heng Aik-soon, Wilson
Hiromura Masaaki
Hort
Idea With Legs
James Qu
JJAAKK
JOYN:VISCOM
Kila Cheung
Lin Shaobin Design
Li Xibin & Yao Ye
LonBrand
Manual
Marc Kandalaft Design
Miklos Kiss
Mind Design
Mirko Ilic Corp
Mucca Design
Nike Brand Design
Onion Design Associates
Patrick Lin
Pentagram Design
PMKFA
Point-Bland Design
Queenie He
Raum Mannheim
RoAndCo
Ruiyids
Sagmeister Inc
Salon de The
SeventhDesignTM
..., staat creative agency
Studio Intraligi
Studiowill
Taku Satoh Design
    Office Inc
THERE
Thonik
Toormix
Truly Deeply
Turnstyle
TYMOTE
Unreal
VBN
Zhang Lin
See also:

Branding Typography NEW
Branding Typography
To have no limits, to be boundless in form or expression, is the intent of a fresh new book that examines some of the most basic units of design through their myriad applications. more...

Head North The True Taste of Nordic Design
Not for Sale: For Promo Only
Covering a never before seen array of techniques, materials, and forms, this title focuses on the ever-changing nature of promotion. The creative output featured in this volume is unmatched. more...

Super Premium
Super Premium: Brand Promotion
World renowned designers unveil their approach from goals and challenges, through process and design, to arrive at the most uniquely applicable gift ideas imaginable. more...
How to order:
email to Gingko Press
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GINGKO PRESS | GRAPHIC DESIGN BOOK | ISBN-13: 9781584234456 | ISBN-10: 1-58423-445-8 / 1584234458