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Marshall McLuhan: The Mechanical Bride (Pb)
Marshall McLuhan:
The Mechanical Bride (Pb)
Folklore of Industrial Man
With a new introduction by Philip B. Meggs
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for large view
This is the devastating book which first established Marshall McLuhan’s reputation as the foremost critic of modern mass communications.
Marshall McLuhan: The Mechanical Bride (image 1) Marshall McLuhan: The Mechanical Bride (image 5) Marshall McLuhan: The Mechanical Bride (image 2)
Marshall McLuhan: The Mechanical Bride (image 3) Marshall McLuhan: The Mechanical Bride (image 6) Marshall McLuhan: The Mechanical Bride (image 4)
The Mechanical Bride is vintage McLuhan — so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we’re happy or not.

We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.

160 pages, Paperback, 8'' x 10 1/2'' (205 x 270 mm)
63 duotone illustrations, English
ISBN: 978-1-58423-243-8  $ 19.95
About the Author:
Marshall McLuhan watch:
Marshall McLuhan
Speaks
Marshall McLuhan
One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.

But he is far more than that. A cha­ris­matic figure, whose remarkable per­ception propelled him onto the inter­national stage, McLuhan became the prophet of the new information age.

In his own time he drew both ac­col­ades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-for­ward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information super­high­way fulfilled his perceptive ob­ser­va­tion that the world would ultimately become a "global village."

Official Website:
OtherWebsites:
See also:

Marshall McLuhan: The Book of Probes
Marshall McLuhan / David Carson:
The Book of Probes
McLuhan’s bold perceptions, such as “obsolescence is the moment of superabundance” he called ‘probes’ and they gleam today like hidden gems in his many books. more...

Marshall McLuhan: The Medium is the Massage (Hc) NEW
Marshall McLuhan / Quentin Fiore:
The Medium is the Massage (Hc)
Centennial Facsimile Edition
More than 40 years after its initial pub-lication in 1967, this piquant classic is being released once again in its original hardcover format. This book remains McLuhan’s most popular book. more...

Marshall McLuhan: The Medium is the Massage
Marshall McLuhan / Quentin Fiore:
The Medium is the Massage (Pb)
This book remains Marshall McLuhan’s most popular book. With every tech­no­lo­gic­al advance, McLuhan’s theories reveal how prescient his insights actually proved to be. more...

Marshall MLuhan & Quentin Fiore: War and Peace in the Global Village
Marshall MLuhan / Quentin Fiore:
War and Peace in the Global Village
Originally published in 1968, this sequel to The Medium is the Massage was so prophetic that it has taken three decades to see how much the book guides our understanding of electric media. more...
How to order:
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GINGKO PRESS | MASS MEDIA / MARSHALL McLUHAN BOOK | ISBN-13: 9781584232438 | ISBN-10: 1-58423-243-9 / 1584232439