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GINGKO PRESS — The official Publisher of Marshall McLuhan — is preparing new critical works and reprints of Marshall McLuhan’s writings.
Marshall McLuhan
Marshall McLuhan
MMcL MAGAZINE
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Marshall McLuhan: The Classical Trivium - The Place of Thomas Nashe in the Learning of his Time
Marshall McLuhan:
The Classical Trivium
The Place of Thomas Nashe in the Learning of His Time
Edited by W. Terrence Gordon
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In this previously unpublished work, a young Marshall McLuhan, as cultural historian, illuminates the complexities of the classical trivium, provides the first ever close reading of the enigmatic Elizabethan writer Thomas Nashe, and implicitly challenges the reader to accept a new blueprint for literary education.

Ideas that would ground McLuhan’s media analysis of the 1960s and 70s are here in embryo, as he sets out in scrupulous detail the role of grammar (interpretation), dialectic, and rhetoric in classical learning. Under McLuhan’s scholarly microscope, the internal dynamics of the trivium and its purpose are revealed. As is its indispensable role in giving full due to the rich prose of Thomas Nashe.

In ranging over literature from Cicero to the sixteenth century, McLuhan discovers the source and significance of multiple traditions in Nashe’s writings. Here, more than half a century after it was written, is a fresh, insightful, and richly coherent framework for studying Nashe and an unequivocal call for a program of education based on the ambitious and lofty ideal of reintegrating the classical trivium.

292 pages, English
Hardcover: 6 1/2'' x 10 3/4'' (165 x 273 mm)
ISBN-13: 978-1-58423-067-0  
ISBN-10: 1-58423-067-3      $ 39.95

Paperback: 6'' x 10 1/2'' (155 x 267 mm)
ISBN: 978-1-58423-235-3  $ 29.95
About the Editor:
W. Terrence Gordon was born in Montreal in 1942. He studied at the University of Toronto, where he received his undergraduate and graduate degrees. He is the author of 17 published books and over 130 articles in the fields of linguistics, pedagogy, rhetoric, semiotics, and intellectual history.
Since 1972, Gordon has been on the faculty of Dalhousie University in Halifax, Nova Scotia, teaching courses in linguistics, translation, the role of radio in World War II, and, of course, the work of Marshall McLuhan.
Author of the highly successful McLuhan for Beginners, W. Terrence Gordon has edited a critical edition of Marshall McLuhan’s Understanding Media and McLuhan’s doctoral thesis, The Classical Trivium.
About the Author:
Marshall McLuhan
One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.

But he is far more than that. A cha­ris­matic figure, whose remarkable per­ception propelled him onto the inter­national stage, McLuhan became the prophet of the new information age.

In his own time he drew both ac­col­ades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-for­ward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information superhighway fulfilled his perceptive observation that the world would ultimately become a "global village."

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Other Websites:
See also:

Marshall McLuhan: From Cliché to Archetype
McLuhan: From Cliché to Archetype
In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés pro­vide the key to understanding Mod­ern­ism, from the puns of James Joyce to Ion­esco’s Theater of the Absurd. more...

Marshall McLuhan:  Understanding Media
McLuhan: Understanding Media
When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. more...

Marshall McLuhan - Escape Into Understanding: A Biography
Marshall McLuhan – Escape Into
Understanding: A Biography
More than just a detailed life story, this fine and carefully written biography actually does justice to McLuhan’s ideas. Gordon evocatively portrays McLuhan’s central place in the ferment of the 1960s and explains the formation of his brilliant insights into the media. more...
How to order:
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GINGKO PRESS | MASS MEDIA / MARSHALL McLUHAN BOOK
ISBN-13: 9781584230670 | ISBN-10: 1584230673 — ISBN-13: 9781584232353 | ISBN-10: 1-58423-235-8 / 1584232358