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Marshall McLuhan and David Carson: The Book of Probes PAPERBACK
Marshall McLuhan & David Carson:
The Book of Probes
Edited by Eric McLuhan and William Kuhns
Commentary by W. Terrence Gordon and
Eric McLuhan
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Until now no book has explored the full expanse of Marshall McLuhan’s thinking or writing. The Book of Probes is an exciting new publication that brings together for the first time a collection of his most prescient aphorisms and excerpts from his prolific life’s work. It is a revolutionary book that distills the wisdom and wit of the brilliant man who was first to understand and articulate thoughts on media, privacy invasion, the information environment, and much more.
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McLuhan’s bold perceptions, such as “obsolescence is the moment of superabundance” he called ‘probes’ and they gleam today like hidden gems in his many books, in more than 200 speeches, in his classes (especially the Monday Night Seminars), and most of all in the nearly 700 shorter writings that he published between 1945 and 1980.

Over the past couple of years Eric McLuhan, Marshall McLuhan’s son, and William Kuhns have combed through all of his writings to extract and compile a complete collection of ‘probes’ which has become The Book of Probes. Not only are these one hundred percent McLuhan’s own words, these are McLuhan’s finest words and, incredibly, most 'probes' are so fresh they will be new to even the most avid McLuhan readers and enthusiasts.

The Book of Probes opens a new portal to McLuhan’s mind and sets a new precedent as to how we will interpret and appreciate McLuhan in the future. Readers will marvel at how the consistency, the clarity of concept, and the abundant wealth of observations, some made twenty or thirty years apart, dovetail to form a whole.

Art Director and Designer David Carson presents McLuhan’s work with refreshing new visual insight, and in doing so has added his indelible mark to a body of work that is destined to be recommissioned and reinterpreted by countless generations to come.

With commentaries by Eric McLuhan and Terrence Gordon, author of Marshall McLuhan — Escape into Understanding.

576 pages, Paperback, 6 1/2'' x 7'' (165 x 180 mm)
410 color illustrations, English
ISBN: 978-1-58423-252-0  $ 19.95
About the Author:
Marshall McLuhan watch:
Marshall McLuhan
Speaks
Marshall McLuhan
One of the most controversial and original thinkers of our time, McLuhan is universally regarded as the father of communications and media studies.

But he is far more than that. A cha­ris­matic figure, whose remarkable per­ception propelled him onto the inter­national stage, McLuhan became the prophet of the new information age.

In his own time he drew both ac­col­ades and criticism for his intuitive vision, his steady stream of thought-provoking metaphors, and fast-for­ward glimpses into a world where software would eclipse hardware and the power of mass media would eclipse the power of government. The information super­high­way fulfilled his perceptive ob­ser­va­tion that the world would ultimately become a "global village."

Official Website:
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About the Artist
David Carson
David Carson
Carson and his work have been featured in over 180 magazine and newspaper articles around the world, including a feature in Newsweek magazine, and a front page article in the New York Times. London-based Creative Review magazine dubbed Carson "Art Director of the Era."
See also:

Marshall McLuhan: The Medium is the Massage (Hc) NEW
Marshall McLuhan / Quentin Fiore:
The Medium is the Massage (Hc)
Centennial Facsimile Edition
More than 40 years after its initial pub-lication in 1967, this piquant classic is being released once again in its original hardcover format. This book remains McLuhan’s most popular book. more...

Marshall McLuhan: The Medium is the Massage
Marshall McLuhan / Quentin Fiore:
The Medium is the Massage (Pb)
This book remains Marshall McLuhan’s most popular book. With every tech­no­lo­gic­al advance, McLuhan’s theories reveal how prescient his insights actually proved to be. more...

Marshall MLuhan & Quentin Fiore: War and Peace in the Global Village
Marshall MLuhan / Quentin Fiore:
War and Peace in the Global Village
Originally published in 1968, this sequel to The Medium is the Massage was so prophetic that it has taken three decades to see how much the book guides our understanding of electric media. more...
How to order:
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GINGKO PRESS | MASS MEDIA / MARSHALL McLUHAN BOOK | ISBN-13: 9781584232520 | ISBN-10: 1584232528